Geomarketing Policies and Augmented Reality for Advertisement Delivery on Mobile Devices
نویسندگان
چکیده
Modern mobile devices have become real personal computers, that increase the ability of building/extending existing applications by combining several technologies such as camera, GPS, 3D graphics and the Internet connection. Due to the permanent Internet accessing through mobile devices, advertising is a rapidly growing sector providing brands, agencies and marketers with the opportunity to connect with consumers beyond traditional and digital media and directly on their mobile phones. In particular, customized delivery of advertisements is recognized to be a promising approach to capture users’ interests in certain domains. In this paper we propose to exploit the potential of the augmented reality and geo-marketing to create a complex system for targeted marketing. KeywordsAugmented reality, geo-marketing, advertising, mobile devices, geo-localization, web services
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